Instead, we use that money to make the product great,” he said in a 2019 tweet. “Tesla does not advertise or pay for endorsements. The billionaire CEO has for years suggested there is no need for the company to advertise because he says demand for the vehicles outstrips supply. The decision is a complete turnaround for Tesla and Musk. He changed his mind last week, telling shareholders at the company’s annual meeting in Austin, Texas, that the company will “try a little advertising.” The audience had a positive reaction to that comment, prompting him to admit that he “didn’t realize people wanted it that much.” Musk has been resistant to using advertising for Tesla, choosing instead to focus on word of mouth. Tesla commonly posts promotional videos of its employees on Twitter, but not of owners. Regardless, Tesla is starting small, since the Tesla Asia account only has 170,000 followers compared to Tesla’s main Twitter account, which has 20 million followers. It’s unclear if this is the launch of a broader advertising campaign or a one-off video.
“The day-to-day drive is one of the smoothest and safest,” she says and compliments the car’s “autosteer” feature, which helps keep her from swerving into other lanes when she’s tired from a long day of work and driving.
She explains, in English, why she loves her Tesla Model 3, gushing over the design and environmentally friendly features of the roughly $47,000 car.
#Provideoplayer crashes driver#
The 2-minute video, posted on the Twitter account for Tesla Asia, is a driver testimonial from a mother of two young children in Singapore. Tesla has released what is possibly its first-ever commercial, a week after Elon Musk announced the company was going to “try a little advertising and see how it goes.”
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